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Social Sauce 45

BMB’S WEEKLY SOCIAL NEWS UPDATE SOCIAL SAUCE

Welcome to the 45th edition of the social sauce, where we’re giving you a final, pre-Christmas social roundup before we all log out of Twitter to focus on eating mince pies. Here’s what’s new – please sing it to the tune of the 12 days of Christmas.

On the first day of Christmas, my true love gave to me, a streaming service that might not stay ad-free.

The NYT recently published an interesting piece on how Netflix is navigating the muddy waters brand endorsements in 2020. Is it in danger of losing its status as an ad-free streaming service?

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On the second day of Christmas, my true love gave to me, some incredible kids on an app-making spree.

School children have won a competition to have their speech-to-text app, which helps those who are hard of hearing to engage with lessons, developed by Amazon Web Services. It’s called Connect Hearo and we love it.

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On the third day of Christmas, my true love gave to me, real-time interpretation with no added fee.

After being made available on smart speakers earlier in the year, Google has brought its real-time interpreter and translation mode to mobile. Just say ‘Hey Google, be my German translator’ and watch the feature kick in.

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On the fourth day of Christmas, my true love gave to me, 20 big ideas we all need to see.

The world is accelerating and changing around us at a pace that’s hard to keep up with. To help ease the strain, LinkedIn has compiled a list of the 20 big ideas that’ll change the way you think about the world for the year ahead. Although not strictly social news, these might help you shake up your social strategy in 2020 – definitely worth a read.

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On the fifth day of Christmas, my true love gave to me, Pinterest spilling the visual trend tea.

Admit that this rhyme is a bit garbled, but the news is great. Pinterest has started a trend tracker – an online tool that shows the top searches among its digital pinboards to help track visual trends in real-time.

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That’s all for now – catch up with us in the New Year!

New work

Launching a Christmas charity single for FareShare

News

Revealing a new look

People

Mel Arrow promoted to CSO

Feature (external)

Why agencies need greater ‘bouncebackability’

Thinking (external)

Why the fringe bangs: What Soho can learn from Edinburgh

New client

FREE NOW appoints BMB as global strategic and creative lead

New client

Breast Cancer Now appoints BMB as creative agency

Thinking

What Brands Can Learn from People Who… Put Pineapple on Their Pizzas

Event

Human Series: Made to Persuade

Awards

‘Relax’ for Farrow & Ball awarded at D&AD 2021

New client

Rude Health appoints BMB as creative agency

Thinking

How to be Funny – A Practical Guide for Brands

New client

EcoHydra partners with BMB

New client

BMB support GB Snowsport with the journey to Beijing and beyond

New client

BMB appointed by DMC for global strategy brief

Event

Human Series: LOL-age is Power

New client

Gymbox picks BMB as creative agency

Thinking

Shared values and the cult of the team

New client

BMB appointed to lead rebrand for Wefarm

Feature

Production in the age of Covid-19

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I Heard There Was a Secret Chord

Feature

24/7 at Somerset House

Feature

10 Must-Try Diet Tips for Adland in 2020

New client

BMB appointed as Patak’s UK creative agency

Thinking

Warmth, Competence and the Lessons from the Failure of Brand Corbyn

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Social Sauce 45

New work

A col-ourful response to SNL

New client

BMB named Farrow & Ball’s lead creative partner

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Out of the Lab, Into our Lives

Thinking

Creative Awards in Advertising

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Social Sauce 44

Thinking

The Art of Persuasion

New work

On the Ground at IFA 2019

Event

BMB on Curiosity

Thinking

Bigger than the Plate

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Social Sauce 43

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44 Club Presents: Extinction Rebellion

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Social Sauce 42

We love talking to humans in all kinds of ways. Calls are brilliant (although some of the younger humans find it weird that you’d speak to someone using your actual voice when you could just WhatsApp or slide into their DMs). Everyone loves an email, obvs, particularly our new business human (Sam).

General enquiries:
hello@bmbagency.com

Work with us:
sam.jones@bmbagency.com

Reception:
0207 632 0400

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