New work

A col-ourful response to SNL

In the SNL sketch which aired 3 November, comedian Aidy Bryant shows off her freshly painted home to her brother and sister-in-law, played by SNL regular Beck Bennet and guest host actress Kristen Stewart. Despite not being a commercial product placement, the Dorset brand is referenced numerous times.

Holding a can of Farrow & Ball paint, Bryant explains “It’s the high-end British paint company that offers unparalleled depth and col-our…. It’s not just paint, it’s Farrow & Ball.”

We responded by doing what Farrow and Ball do best, taking inspiration and turning into colour. When the American’s mocked our paints, we responded in true British style and got in on the joke. Rather than a biting response, we ‘launched’ Farrow and Ball’s latest colour, English Roast which included subtle hints of satire. And to launch it properly, we took out a full-page ad in the New York Times on the day of the next SNL broadcast.

The ad sparked news coverage across the globe and included an interview on BBC Radio. The reactive campaign was crowned a ‘Top 5 creative brand idea you need to know about’ by AdAge. Plus, it was really fun to write.

Feature (external)

Poetry, Piano And Puerility – Matt Lever’s Creative Inspirations

Making of

Bringing ‘Bravo Brian’ to life for La Famiglia Rana

The work

The Chat receives the highest number of nominations at Campaign Big Awards

Awards

The Chat picks up two wins at Cannes Lions

New work

Introducing the Tennisables for LTA

News

Partnering with University of the Arts London

Thinking

Reversing the recessionary mindset

New client

BMB appointed as lead creative partner by LTA

New client

BMB wins Bonne Maman advertising account

New work

Launching a Christmas charity single for FareShare

News

Revealing a new look

People

Mel Arrow promoted to CSO

Feature (external)

Why agencies need greater ‘bouncebackability’

Thinking (external)

Why the fringe bangs: What Soho can learn from Edinburgh

Thinking

High Five: Matt Lever

New client

FREE NOW appoints BMB as global strategic and creative lead

New client

Breast Cancer Now appoints BMB as creative agency

Thinking

What Brands Can Learn from People Who… Put Pineapple on Their Pizzas

Event

Human Series: Made to Persuade

Awards

‘Relax’ for Farrow & Ball awarded at D&AD 2021

New client

Rude Health appoints BMB as creative agency

Thinking

How to be Funny – A Practical Guide for Brands

New client

EcoHydra partners with BMB

New client

BMB support GB Snowsport with the journey to Beijing and beyond

New client

BMB appointed by DMC for global strategy brief

Event

Human Series: LOL-age is Power

New client

Gymbox picks BMB as creative agency

Thinking

Shared values and the cult of the team

New client

BMB appointed to lead rebrand for Wefarm

Feature

Production in the age of Covid-19

Feature

I Heard There Was a Secret Chord

Feature

24/7 at Somerset House

Feature

10 Must-Try Diet Tips for Adland in 2020

New client

BMB appointed as Patak’s UK creative agency

Thinking

Warmth, Competence and the Lessons from the Failure of Brand Corbyn

Feature

Social Sauce 45

New work

A col-ourful response to SNL

New client

BMB named Farrow & Ball’s lead creative partner

Feature

Out of the Lab, Into our Lives

Thinking

Creative Awards in Advertising

Feature

Social Sauce 44

Thinking

The Art of Persuasion

New work

On the Ground at IFA 2019

Event

BMB on Curiosity

Thinking

Bigger than the Plate

Feature

Social Sauce 43

Feature

44 Club Presents: Extinction Rebellion

Feature

Social Sauce 42

We love talking to humans in all kinds of ways. Calls are brilliant (although some of the younger humans find it weird that you’d speak to someone using your actual voice when you could just WhatsApp or slide into their DMs). Everyone loves an email, obvs, particularly our new business human (Matt).

General enquiries:
hello@bmbagency.com

Work with us:
matthew.bonny@bmbagency.com

Reception:
0207 632 0400

BMB London
The Crane Building 22
Lavington Street
London SE1 0NZ