New work

On the Ground at IFA 2019

On the Ground at IFA 2019

The Internationale Funkaustellung (also known as IFA), is Europe’s biggest tech show – the equivalent of CES in Vegas. Our Creative Content Director, Bianca and I (Lily – Paid Social Manager) flew out with a crew of five for nine days to help Samsung create, post and report on all things Visual Display (TVs). Two producers, a photographer, videographer and an editor joined us for the trip.

When we arrived, Samsung had a 6,000 square meter-sized stand – the biggest at IFA (for context, that’s the size of the White House). As you can imagine, there was a lot of running around and it’s fair to say that we kept our step count up.

We posted a total of 91 times across all social channels (FB, TW, IG &YT), and 50 of these posts were created and edited on the ground. We live-tweeted from their press conference and created interactive daily stories which allowed Samsung’s audience to vote to help create a new product. For a few years now, Samsung has had a range of coloured TVs in their Serif and Frame ranges, but while we were at IFA, they announced they would release two new colours. The colours were chosen by the consumer, who voted at IFA or using the Samsung TV Instagram channels.

On top of this, we created daily reports to keep track of our social stats as well as a final summary report comparing Samsung’s 2019 results to 2018.

After 9 exhausting but extremely rewarding days we were all certainly ready to come home – and spend a little time away from the telly.

New work

Launching a Christmas charity single for FareShare

News

Revealing a new look

People

Mel Arrow promoted to CSO

Feature (external)

Why agencies need greater ‘bouncebackability’

Thinking (external)

Why the fringe bangs: What Soho can learn from Edinburgh

New client

FREE NOW appoints BMB as global strategic and creative lead

New client

Breast Cancer Now appoints BMB as creative agency

Thinking

What Brands Can Learn from People Who… Put Pineapple on Their Pizzas

Event

Human Series: Made to Persuade

Awards

‘Relax’ for Farrow & Ball awarded at D&AD 2021

New client

Rude Health appoints BMB as creative agency

Thinking

How to be Funny – A Practical Guide for Brands

New client

EcoHydra partners with BMB

New client

BMB support GB Snowsport with the journey to Beijing and beyond

New client

BMB appointed by DMC for global strategy brief

Event

Human Series: LOL-age is Power

New client

Gymbox picks BMB as creative agency

Thinking

Shared values and the cult of the team

New client

BMB appointed to lead rebrand for Wefarm

Feature

Production in the age of Covid-19

Feature

I Heard There Was a Secret Chord

Feature

24/7 at Somerset House

Feature

10 Must-Try Diet Tips for Adland in 2020

New client

BMB appointed as Patak’s UK creative agency

Thinking

Warmth, Competence and the Lessons from the Failure of Brand Corbyn

Feature

Social Sauce 45

New work

A col-ourful response to SNL

New client

BMB named Farrow & Ball’s lead creative partner

Feature

Out of the Lab, Into our Lives

Thinking

Creative Awards in Advertising

Feature

Social Sauce 44

Thinking

The Art of Persuasion

New work

On the Ground at IFA 2019

Event

BMB on Curiosity

Thinking

Bigger than the Plate

Feature

Social Sauce 43

Feature

44 Club Presents: Extinction Rebellion

Feature

Social Sauce 42

We love talking to humans in all kinds of ways. Calls are brilliant (although some of the younger humans find it weird that you’d speak to someone using your actual voice when you could just WhatsApp or slide into their DMs). Everyone loves an email, obvs, particularly our new business human (Sam).

General enquiries:
hello@bmbagency.com

Work with us:
sam.jones@bmbagency.com

Reception:
0207 632 0400

BMB London
The Crane Building 22
Lavington Street
London SE1 0NZ