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Social Sauce 44

Social Sauce 44

BMB’S WEEKLY SOCIAL NEWS UPDATE SOCIAL SAUCE

LinkedIn get serious about targeting

LinkedIn have added audience forecasting to the Campaign Manager dashboard, and are introducing boolean targeting logic for building audiences. This comes as part of LinkedIn’s broader focus on building out Campaign Manager to attract advertisers managing high volume campaigns – finally giving advertisers with big budgets access to the tools they need.

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Insta Stories now help you chat with brands

Facebook has been shepherding users towards Messenger recently – now we know why! They’ve has introduced a new option for Instagram Stories that directs you to the Messenger app when you swipe up, promoting direct interaction with branded chatbots. We’re all asking for more direct contact and interaction with the brands we’re purchasing from, and this looks like a step in that direction.

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Zuckerberg rallies the troops

In two hours of leaked audio, we get the latest from Menlo Park as Zuckerberg rallies Facebook employees against critics, competitors, and the US government. Zuckerberg then reposted it himself, describing it as ‘unfiltered’ insight into his thoughts on social responsibility and tech regulation.

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WhatsApp goes bang

We’ve all seen disappearing video and images (lookin’ at you Snapchat), but now we can look forward to disappearing DMs. Tests on WhatsApp beta are giving users the option to delete messages after either 5 seconds or an hour. The feature’s only available in group chats so far, but who knows – we might all be swallowing our digital words in the not-too-distant future.

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New work

Launching a Christmas charity single for FareShare

News

Revealing a new look

People

Mel Arrow promoted to CSO

Feature (external)

Why agencies need greater ‘bouncebackability’

Thinking (external)

Why the fringe bangs: What Soho can learn from Edinburgh

New client

FREE NOW appoints BMB as global strategic and creative lead

New client

Breast Cancer Now appoints BMB as creative agency

Thinking

What Brands Can Learn from People Who… Put Pineapple on Their Pizzas

Event

Human Series: Made to Persuade

Awards

‘Relax’ for Farrow & Ball awarded at D&AD 2021

New client

Rude Health appoints BMB as creative agency

Thinking

How to be Funny – A Practical Guide for Brands

New client

EcoHydra partners with BMB

New client

BMB support GB Snowsport with the journey to Beijing and beyond

New client

BMB appointed by DMC for global strategy brief

Event

Human Series: LOL-age is Power

New client

Gymbox picks BMB as creative agency

Thinking

Shared values and the cult of the team

New client

BMB appointed to lead rebrand for Wefarm

Feature

Production in the age of Covid-19

Feature

I Heard There Was a Secret Chord

Feature

24/7 at Somerset House

Feature

10 Must-Try Diet Tips for Adland in 2020

New client

BMB appointed as Patak’s UK creative agency

Thinking

Warmth, Competence and the Lessons from the Failure of Brand Corbyn

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New work

A col-ourful response to SNL

New client

BMB named Farrow & Ball’s lead creative partner

Feature

Out of the Lab, Into our Lives

Thinking

Creative Awards in Advertising

Feature

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Thinking

The Art of Persuasion

New work

On the Ground at IFA 2019

Event

BMB on Curiosity

Thinking

Bigger than the Plate

Feature

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44 Club Presents: Extinction Rebellion

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We love talking to humans in all kinds of ways. Calls are brilliant (although some of the younger humans find it weird that you’d speak to someone using your actual voice when you could just WhatsApp or slide into their DMs). Everyone loves an email, obvs, particularly our new business human (Sam).

General enquiries:
hello@bmbagency.com

Work with us:
sam.jones@bmbagency.com

Reception:
0207 632 0400

BMB London
The Crane Building 22
Lavington Street
London SE1 0NZ