Jason Cobbold
Hello. We’re BMB. We were founded in 2005, with a genuine respect for everyday, common or garden humans. We’re thinkers, doers, makers, but more importantly laughers, cryers, shouters, arguers, persuaders, obsessors, lovers and dreamers – united by a fundamental belief that The Most Human Brand Wins.
You see, the people we advertise to aren’t target markets, demographics or tribes – they’re our mums, brothers, next-door neighbours, bosses, Hinge matches* and mates. And we love them. We’re currently 55 humans down by the Tate Modern in bankside – thinkers, doers, makers, but more importantly laughers, cryers, shouters, arguers, persuaders, obsessors, lovers and dreamers – united by a fundamental belief that The Most Human Brand Wins.
Because let’s face it. People don’t really care about brands. They’ve got more important things to worry about, like gas bills, Fortnite emotes, skin conditions, political machinations and why you never see a baby called Keith anymore (seriously, think about it). Now, more so than ever, we need to shake people from their indifference towards the communications that we create. At BMB, we do that by humanising brands. Why? Because human brands move people. They move them to think, believe, choose, love, share and do. And brands that move people, move products.
*Not really, we’re on Tinder
What we do
- Integrated creativity
- Brand strategy
- Social creativity
- Influencer
- Design & Identity
We're obsessed with unexpected ideas that solve brand problems. From new product launches, to large scale TV commercials, to rapid-fire social content and innovative platform partnerships.
From the question of purpose and positioning, to the skill of setting out a brand's future architecture, we love a brand question. We have decades of experience in the team, and a deep understanding of the different business & marketing levers that drive growth.
We develop relevant, native content that fits the many flavours of each platform, whether it's building awareness and saliency or driving conversion.
We help brands develop and deliver creator campaigns including strategy & selection, outreach, contracting and content production across multiple markets.
We help businesses of all shapes and sizes create distinctive expressions of their brand across how they look, speak and act.
Our team
David Bain
Co-founder & Chair
Sarah Carolin
Managing Partner
Feature (external)
Poetry, Piano And Puerility – Matt Lever’s Creative Inspirations
Making of
Bringing ‘Bravo Brian’ to life for La Famiglia Rana
