Hello. We’re BMB. We were founded in 2005, with a genuine respect for everyday, common or garden humans. We’re thinkers, doers, makers, but more importantly laughers, cryers, shouters, arguers, persuaders, obsessors, lovers and dreamers – united by a fundamental belief that The Most Human Brand Wins.

You see, the people we advertise to aren’t target markets, demographics or tribes – they’re our mums, brothers, next-door neighbours, bosses, Hinge matches* and mates. And we love them. We’re currently 65 humans down by the Tate Modern in bankside – thinkers, doers, makers, but more importantly laughers, cryers, shouters, arguers, persuaders, obsessors, lovers and dreamers – united by a fundamental belief that The Most Human Brand Wins.

Because let’s face it. People don’t really care about brands. They’ve got more important things to worry about, like gas bills, Fortnite emotes, skin conditions, political machinations and why you never see a baby called Keith anymore (seriously, think about it). Now, more so than ever, we need to shake people from their indifference towards the communications that we create. At BMB, we do that by humanising brands. Why? Because human brands move people. They move them to think, believe, choose, love, share and do. And brands that move people, move products.

*Not really, we’re on Tinder

What we do

  • Integrated creativity
  • Brand strategy
  • Social creativity
  • Influencer
  • Design & Identity

We're obsessed with unexpected ideas that solve brand problems. From new product launches, to large scale TV commercials, to rapid-fire social content and innovative platform partnerships.

From the question of purpose and positioning, to the skill of setting out a brand's future architecture, we love a brand question. We have decades of experience in the team, and a deep understanding of the different business & marketing levers that drive growth.

We develop relevant, native content that fits the many flavours of each platform, whether it's building awareness and saliency or driving conversion.

We help brands develop and deliver creator campaigns including strategy & selection, outreach, contracting and content production across multiple markets.

We help businesses of all shapes and sizes create distinctive expressions of their brand across how they look, speak and act.

Our team

Jason Cobbold

CEO

David Bain

Co-founder & Chair

Claudia Wallace

Managing Director

Mel Arrow

Chief Strategy Officer

Matt Lever

Chief Creative Officer

All humans of BMB
Latest News

New work

Launching a Christmas charity single for FareShare

News

Revealing a new look

People

Mel Arrow promoted to CSO

New work

Launching a Christmas charity single for FareShare

News

Revealing a new look

People

Mel Arrow promoted to CSO

Feature (external)

Why agencies need greater ‘bouncebackability’

Thinking (external)

Why the fringe bangs: What Soho can learn from Edinburgh

New client

FREE NOW appoints BMB as global strategic and creative lead

New client

Breast Cancer Now appoints BMB as creative agency

Thinking

What Brands Can Learn from People Who… Put Pineapple on Their Pizzas

Event

Human Series: Made to Persuade

Awards

‘Relax’ for Farrow & Ball awarded at D&AD 2021

New client

Rude Health appoints BMB as creative agency

Thinking

How to be Funny – A Practical Guide for Brands

New client

EcoHydra partners with BMB

New client

BMB support GB Snowsport with the journey to Beijing and beyond

New client

BMB appointed by DMC for global strategy brief

Event

Human Series: LOL-age is Power

New client

Gymbox picks BMB as creative agency

Thinking

Shared values and the cult of the team

New client

BMB appointed to lead rebrand for Wefarm

Feature

Production in the age of Covid-19

Feature

I Heard There Was a Secret Chord

Feature

24/7 at Somerset House

Feature

10 Must-Try Diet Tips for Adland in 2020

New client

BMB appointed as Patak’s UK creative agency

Thinking

Warmth, Competence and the Lessons from the Failure of Brand Corbyn

Feature

Social Sauce 45

New work

A col-ourful response to SNL

New client

BMB named Farrow & Ball’s lead creative partner

Feature

Out of the Lab, Into our Lives

Thinking

Creative Awards in Advertising

Feature

Social Sauce 44

Thinking

The Art of Persuasion

New work

On the Ground at IFA 2019

Event

BMB on Curiosity

Thinking

Bigger than the Plate

Feature

Social Sauce 43

Feature

44 Club Presents: Extinction Rebellion

Feature

Social Sauce 42

We love talking to humans in all kinds of ways. Calls are brilliant (although some of the younger humans find it weird that you’d speak to someone using your actual voice when you could just WhatsApp or slide into their DMs). Everyone loves an email, obvs, particularly our new business human (Sam).

General enquiries:
hello@bmbagency.com

Work with us:
sam.jones@bmbagency.com

Reception:
0207 632 0400

BMB London
The Crane Building 22
Lavington Street
London SE1 0NZ