Humour has always been an effective shortcut into the hearts, minds and memories of consumers. But in our challenging times, it has taken a backseat and the cut through, affection and value that humour creates are being left off the table.

On the 14th July, we’re bringing together thinkers and practitioners from both inside and outside the world of marketing to explore the role of humour in advertising, and whether serious times call for serious brands.

We’ll be joined in conversation by:

Munya Chawawa, Comedian & Creator
is known for his satirical characters, has been using humour to tackle some of the big issues of our times: BLM, fake news, the class divide and COVID-19 in sketches that have caught the attention of the mainstream media and gone viral on social media.

Anthony Davey, CEO, Farrow & Ball
An experienced brand leader (ex-ghd and P&G)who embraced the opportunity for a quick-witted tactical response when the well-loved British paint brand, Farrow & Ball, appeared in a sketch on Saturday Night Live.

Dr. Stephanie Schnurr, Associate Professor, University of Warwick
Stephanie is Associate Professor at The University of Warwick and an expert in themultiple functions and strategic uses of humour.

George Lewis, Comedian & Writer
Former ad creative turned (hilarious) stand-up comedian, George writes for TV shows including Have I Got News For You, 8 Out of 10 Cats and has a weekly column in The Times. To round off his creds, George is even a past winner of  Celebrity Mastermind.

If you’d like to join us at 4pm on the 14th July, please contact sam.jones@bmbagency.com for access to the event or click here to register.