What are you searching for?
LinkedIn has always been the best place to connect with colleagues, but not everyone knows you can also search and apply for millions of jobs directly through the platform.

'What are you searching for?' shines a light on stories from real LinkedIn members across the country, detailing the very human reasons (sometimes amusing, sometimes moving) for starting a job search, and how LinkedIn helped.

The campaign rolled out across social, OOH, print, and radio, focusing on key UK cities.

15%

Increase in positive brand associations

24%

Increase in LinkedIn users believing their next job was 'within reach' through the platform

“Does what it says on the tin but it’s rather better than that: measured, pleasant and human”
"Slickly shot and showcasing relatable concerns about trying to make it in the working world, the potentially dry material is elevated with some nice moments of humour and poignancy."
"This ad is pitch perfect in both its authenticity and diversity, delivering brand warmth in droves. It plays a pivotal part in the drive to make LinkedIn’s platform feel warmer and more human."

Feature (external)

Poetry, Piano And Puerility – Matt Lever’s Creative Inspirations

Making of

Bringing ‘Bravo Brian’ to life for La Famiglia Rana

The work

The Chat receives the highest number of nominations at Campaign Big Awards

Awards

The Chat picks up two wins at Cannes Lions

New work

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News

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Thinking

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New client

BMB appointed as lead creative partner by LTA

New client

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New work

Launching a Christmas charity single for FareShare

News

Revealing a new look

People

Mel Arrow promoted to CSO

Feature (external)

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Thinking (external)

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Thinking

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New client

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Thinking

What Brands Can Learn from People Who… Put Pineapple on Their Pizzas

Event

Human Series: Made to Persuade

Awards

‘Relax’ for Farrow & Ball awarded at D&AD 2021

New client

Rude Health appoints BMB as creative agency

Thinking

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New client

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New client

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Human Series: LOL-age is Power

New client

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Thinking

Shared values and the cult of the team

New client

BMB appointed to lead rebrand for Wefarm

Feature

Production in the age of Covid-19

Feature

I Heard There Was a Secret Chord

Feature

24/7 at Somerset House

Feature

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New client

BMB appointed as Patak’s UK creative agency

Thinking

Warmth, Competence and the Lessons from the Failure of Brand Corbyn

Feature

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New work

A col-ourful response to SNL

New client

BMB named Farrow & Ball’s lead creative partner

Feature

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Thinking

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Feature

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Thinking

The Art of Persuasion

New work

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Event

BMB on Curiosity

Thinking

Bigger than the Plate

Feature

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Feature

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Feature

Social Sauce 42

We love talking to humans in all kinds of ways. Calls are brilliant (although some of the younger humans find it weird that you’d speak to someone using your actual voice when you could just WhatsApp or slide into their DMs). Everyone loves an email, obvs, particularly our new business human (Matt).

General enquiries:
hello@bmbagency.com

Work with us:
matthew.bonny@bmbagency.com

Reception:
0207 632 0400

BMB London
The Crane Building 22
Lavington Street
London SE1 0NZ