Humans of BMB

Sofi Andersson

Project Director

Mel is BMB’s Chief Strategy Officer. She has worked with some of the biggest brands in the world including Absolut, Nike, British Airways, Barclays and Burberry. She is from Liverpool, but doesn’t sound like it. She has won strategy awards, but doesn’t know where any of them are. She supports Everton, but only at London away games.

Mel Arrow

Chief Strategy Officer

Back in 2005, I joined BMB as its fourth founder. The agency had no clients, no office and no kettle. Through luck, graft and talent (in that order), we took the company to Agency of the Year within three years.  Today BMB has somewhere upwards of 5 kettles. Several of them work.

David Bain

Co-founder & Chair

Ella Banks

Social Creative

Matt is our head of account management and has worked on brands including Nike, Samsung, FREE NOW, Unilever, Domino’s and Royal London. Matt was a member of a school choir that sang backing vocals on an S Club 7 charity single.

Matt Bonny

Head of Account Management

Amy is one of BMB’s Strategy Directors. In her previous life she was at a health and social care think tank, The Health Foundation, where she worked on all things digital and editorial. She grew up in Shanghai and can semi-confidently order you beers in Mandarin.

Amy Bowker

Strategy Director

Clancie Brennan

Senior Producer

Andy Burrell


Katie Burrell


Sarah Carolin

Managing Partner

Jason is CEO of BMB.  His career covers spells at well-known creative agencies such as BMP, TBWA, HHCL, and BBH.  More recently, Jason ran Redscout, where he built a successful strategy and innovation offering for the UK market. Jason is a former British Junior ‘Go’ champion (admittedly a little while ago), a lifelong supporter of the Islington Boxing Club and is unhealthily obsessed with 1980s extreme skiing videos.

Jason Cobbold


Stefanie is BMB’s Executive Management Assistant. She’s assisted executives over the last 13 years in New York, Chicago and London at Berlin Cameron, Y&R, Translation, Havas, Grey, Redscout and finally, BMB. Stef has human-toilet trained her cats.

Stefanie Daidone

Executive Management Assistant

Jordan is a Creative Director. Jordan and his partner Will have been coming up with award winning ideas for the likes of Farrow & Ball, Cadbury, Ford, Dove, FREE NOW, Amex and Kronenbourg for over 10 years. In that time he’s built a house, had two kids and been stranded on a rooftop in Azerbaijan.

Jordan Down

Creative Director

Bianca is our Creative Director. Ever since she was asked ‘do you know how to Facebook?’ she’s been creating content and sharing her social amplification wisdom with the world. Bianca’s been to the Edinburgh Fringe every year since 2009 and was in two Harry Potter films (but doesn’t like to talk about it).

Bianca Eglinton

Creative Director

Stephanie Elliott

Accounts Payable

Mark Gould


Lily is one of BMB’s Account Directors. She has really tiny hands that fit all the way to the bottom of a Pringle tube and the most extensive collection of trainers at the agency.

Lily Gray

Account Director

Matt Gregory

Content & Validations Manager

Sam Hardy

Business Director



Sam started out on the other side of the fence (or on it, if you will), at a marketing intermediary where he helped brands manage pitches and find the best agency partners. After a stint at Wieden+Kennedy, Sam joined BMB where he now takes great delight in welcoming new client humans to our wonderful world.

Sam Jones

Brand & Marketing Director

Matt is BMB’s Chief Creative Officer. Over the course of his career he’s worked at creative agencies including VCCP, DLKW Lowe, MCBD, RCKR/Y&R and TBWA, as well as a two year stint in the USA at Wieden + Kennedy, in Portland, Oregon. He’s created work for a diverse range of clients, including Nike, Domino’s, Facebook, O2, Macmillan Cancer Support, Transport for London, Old Spice, Kraft, Coca Cola, Playstation and Morrisons; winning awards from all the major shows including D&AD, Cannes Lions, Clios and British Arrows, to name but a few.

Matt Lever

Chief Creative Officer

Joe Lovett

Senior Creative

Usman Malik

New Business & Marketing Executive

Will makes up the second half of creative team, Will and Jordan. Together they’ve had countless surreal experiences, such as meeting Claudia Schiffer on set and being taken to a worryingly remote special forces base in Bulgaria.

Will Marsden

Creative Director

Gavin joined BMB as Head of Finance. Having experience in numerous industries including Agriculture, Financial Services & Property Gavin found his calling in Marketing Communications, which he has been in for 15 years. When not providing financial oversight for the agency Gavin can be found playing in the water on his Surf board or Wakeboard, longing for 5ft glassy barrels and empty line ups.

Gavin McGrail

Finance Director

Lauren joined as revenue accountant here at BMB, having previously worked for Autosport where she attended the awards and managed to get a selfie with Sebastian Vettel. Lauren has climbed Mount Kinabalu, although the guide had to hold her hand the whole way down (shh.. don’t tell anyone!)

Lauren Nunn

Management Accountant

Imogen Prowse

Office Manager

Ted Smith

Head of Design

Jack Snell

Senior Creative

Amber van de Sande

Account Manager

BMB’s Managing Director Claudia started her career working on Revlon and Marks & Spencer fashion. Later, she worked with Chanel to refresh their iconic No5 brand for a younger audience. Claudia’s career in advertising has spanned three continents: Europe, Asia and North America working with British & global brands such as Samsung, Coca-Cola, Lloyds Bank, CHANEL and Google.

Claudia Wallace

Managing Director

Jack Waters

Operations Director

Lucy Williams

Account Director


The Chat picks up two wins at Cannes Lions

New work

Introducing the Tennisables for LTA


Partnering with University of the Arts London


Reversing the recessionary mindset

New client

BMB appointed as lead creative partner by LTA

New client

BMB wins Bonne Maman advertising account

New work

Launching a Christmas charity single for FareShare


Revealing a new look


Mel Arrow promoted to CSO

Feature (external)

Why agencies need greater ‘bouncebackability’

Thinking (external)

Why the fringe bangs: What Soho can learn from Edinburgh


High Five: Matt Lever

New client

FREE NOW appoints BMB as global strategic and creative lead

New client

Breast Cancer Now appoints BMB as creative agency


What Brands Can Learn from People Who… Put Pineapple on Their Pizzas


Human Series: Made to Persuade


‘Relax’ for Farrow & Ball awarded at D&AD 2021

New client

Rude Health appoints BMB as creative agency


How to be Funny – A Practical Guide for Brands

New client

EcoHydra partners with BMB

New client

BMB support GB Snowsport with the journey to Beijing and beyond

New client

BMB appointed by DMC for global strategy brief


Human Series: LOL-age is Power

New client

Gymbox picks BMB as creative agency


Shared values and the cult of the team

New client

BMB appointed to lead rebrand for Wefarm


Production in the age of Covid-19


I Heard There Was a Secret Chord


24/7 at Somerset House


10 Must-Try Diet Tips for Adland in 2020

New client

BMB appointed as Patak’s UK creative agency


Warmth, Competence and the Lessons from the Failure of Brand Corbyn


Social Sauce 45

New work

A col-ourful response to SNL

New client

BMB named Farrow & Ball’s lead creative partner


Out of the Lab, Into our Lives


Creative Awards in Advertising


Social Sauce 44


The Art of Persuasion

New work

On the Ground at IFA 2019


BMB on Curiosity


Bigger than the Plate


Social Sauce 43


44 Club Presents: Extinction Rebellion


Social Sauce 42

We love talking to humans in all kinds of ways. Calls are brilliant (although some of the younger humans find it weird that you’d speak to someone using your actual voice when you could just WhatsApp or slide into their DMs). Everyone loves an email, obvs, particularly our new business human (Sam).

General enquiries:

Work with us:

0207 632 0400

BMB London
The Crane Building 22
Lavington Street
London SE1 0NZ