How do you make a brand associated with warm beer in cold pubs relevant to young, craft-obsessed drinkers? You don’t launch an ad campaign. You launch a beer.
Based on the assertion that despite their long relationship as pub-related bedfellows, the world’s greatest nut had never had a beer fit for their superior taste. So, we decided to make one: KPA – the perfect beer for the perfect nut. Made in collaboration with East London Craft Brewery Deviant & Dandy, the beer was available online in a 4 pack alongside a sharing bag of KP Nuts. People couldn’t keep their hands off them. The batch sold out within 48 hours and we’re hoping that KPA will be available in Tesco stores across the country within the year.
Awards
The Chat picks up two wins at Cannes Lions
New work
Introducing the Tennisables for LTA
News
Partnering with University of the Arts London
Thinking
Reversing the recessionary mindset
New client
BMB appointed as lead creative partner by LTA
New client
BMB wins Bonne Maman advertising account
New work
Launching a Christmas charity single for FareShare
News
Revealing a new look
People
Mel Arrow promoted to CSO
Feature (external)
Why agencies need greater ‘bouncebackability’
Thinking (external)
Why the fringe bangs: What Soho can learn from Edinburgh
Thinking
High Five: Matt Lever
New client
FREE NOW appoints BMB as global strategic and creative lead
New client
Breast Cancer Now appoints BMB as creative agency
Thinking
What Brands Can Learn from People Who… Put Pineapple on Their Pizzas
Event
Human Series: Made to Persuade
Awards
‘Relax’ for Farrow & Ball awarded at D&AD 2021
New client
Rude Health appoints BMB as creative agency
Thinking
How to be Funny – A Practical Guide for Brands
New client
EcoHydra partners with BMB
New client
BMB support GB Snowsport with the journey to Beijing and beyond
New client
BMB appointed by DMC for global strategy brief
Event
Human Series: LOL-age is Power
New client
Gymbox picks BMB as creative agency
Thinking
Shared values and the cult of the team
New client
BMB appointed to lead rebrand for Wefarm
Feature
Production in the age of Covid-19
Feature
I Heard There Was a Secret Chord
Feature
24/7 at Somerset House
Feature
10 Must-Try Diet Tips for Adland in 2020
New client
BMB appointed as Patak’s UK creative agency
Thinking
Warmth, Competence and the Lessons from the Failure of Brand Corbyn
Feature
Social Sauce 45
New work
A col-ourful response to SNL
New client
BMB named Farrow & Ball’s lead creative partner
Feature
Out of the Lab, Into our Lives
Thinking
Creative Awards in Advertising
Feature
Social Sauce 44
Thinking
The Art of Persuasion
New work
On the Ground at IFA 2019
Event
BMB on Curiosity
Thinking
Bigger than the Plate
Feature
Social Sauce 43
Feature
44 Club Presents: Extinction Rebellion
Feature
Social Sauce 42
We love talking to humans in all kinds of ways. Calls are brilliant (although some of the younger humans find it weird that you’d speak to someone using your actual voice when you could just WhatsApp or slide into their DMs). Everyone loves an email, obvs, particularly our new business human (Sam).
