KPA
How do you make a brand associated with warm beer in cold pubs relevant to young, craft-obsessed drinkers? You don’t launch an ad campaign. You launch a beer.

Based on the assertion that despite their long relationship as pub-related bedfellows, the world’s greatest nut had never had a beer fit for their superior taste. So, we decided to make one: KPA – the perfect beer for the perfect nut. Made in collaboration with East London Craft Brewery Deviant & Dandy, the beer was available online in a 4 pack alongside a sharing bag of KP Nuts. People couldn’t keep their hands off them. The batch sold out within 48 hours and we’re hoping that KPA will be available in Tesco stores across the country within the year.

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