Holidays aren’t about buckets and spades or moussaka. They’re about human restoration. We wanted to show how Thomson – thanks to its carefully designed holidays - offers the kind of quality time that is the perfect antidote to the dehumanising grind of daily life.

To dramatise this process we took the character of Simon - who starts our epic 120″ spot as an Ogre - telling the emotive story of how he is transformed via the experience of a Thomson holiday into the best version of himself again.