What are you searching for?
LinkedIn has always been the best place to connect with colleagues, but not everyone knows you can also search and apply for millions of jobs directly through the platform.
'What are you searching for?' shines a light on stories from real LinkedIn members across the country, detailing the very human reasons (sometimes amusing, sometimes moving) for starting a job search, and how LinkedIn helped.
The campaign rolled out across social, OOH, print, and radio, focusing on key UK cities.
'What are you searching for?' shines a light on stories from real LinkedIn members across the country, detailing the very human reasons (sometimes amusing, sometimes moving) for starting a job search, and how LinkedIn helped.
The campaign rolled out across social, OOH, print, and radio, focusing on key UK cities.
15%
Increase in positive brand associations
24%
Increase in LinkedIn users believing their next job was 'within reach' through the platform
“Does what it says on the tin but it’s rather better than that: measured, pleasant and human”
"Slickly shot and showcasing relatable concerns about trying to make it in the working world, the potentially dry material is elevated with some nice moments of humour and poignancy."
"This ad is pitch perfect in both its authenticity and diversity, delivering brand warmth in droves. It plays a pivotal part in the drive to make LinkedIn’s platform feel warmer and more human."