Feel FREENOW
Our first work for Free Now, a new brand platform ‘Feel Free Now’ that’s launching right across Europe.

The campaign is all about embracing everything your city has to offer and how this mobility super app can get you there in whatever way you want. Along with a plethora of OOH and social content, the work is spearheaded by the launch film below.

The new brand platform, 'Feel FREENOW,' is accompanied by a refreshed visual identity and suite of assets for use by local markets.

Qualitative research across nine markets highlighted the need to balance function with feeling - moving away from functional aggregator towards something bigger.

This campaign is a big moment for the brand as we look to launch our new creative platform across our markets, and we’re excited to see it come to life in such a creatively ambitious and distinctive way.

Grae Barnes, vice-president of brand and communications at Free Now

Feature (external)

Poetry, Piano And Puerility – Matt Lever’s Creative Inspirations

Making of

Bringing ‘Bravo Brian’ to life for La Famiglia Rana

The work

The Chat receives the highest number of nominations at Campaign Big Awards

Awards

The Chat picks up two wins at Cannes Lions

New work

Introducing the Tennisables for LTA

News

Partnering with University of the Arts London

Thinking

Reversing the recessionary mindset

New client

BMB appointed as lead creative partner by LTA

New client

BMB wins Bonne Maman advertising account

New work

Launching a Christmas charity single for FareShare

News

Revealing a new look

People

Mel Arrow promoted to CSO

Feature (external)

Why agencies need greater ‘bouncebackability’

Thinking (external)

Why the fringe bangs: What Soho can learn from Edinburgh

Thinking

High Five: Matt Lever

New client

FREE NOW appoints BMB as global strategic and creative lead

New client

Breast Cancer Now appoints BMB as creative agency

Thinking

What Brands Can Learn from People Who… Put Pineapple on Their Pizzas

Event

Human Series: Made to Persuade

Awards

‘Relax’ for Farrow & Ball awarded at D&AD 2021

New client

Rude Health appoints BMB as creative agency

Thinking

How to be Funny – A Practical Guide for Brands

New client

EcoHydra partners with BMB

New client

BMB support GB Snowsport with the journey to Beijing and beyond

New client

BMB appointed by DMC for global strategy brief

Event

Human Series: LOL-age is Power

New client

Gymbox picks BMB as creative agency

Thinking

Shared values and the cult of the team

New client

BMB appointed to lead rebrand for Wefarm

Feature

Production in the age of Covid-19

Feature

I Heard There Was a Secret Chord

Feature

24/7 at Somerset House

Feature

10 Must-Try Diet Tips for Adland in 2020

New client

BMB appointed as Patak’s UK creative agency

Thinking

Warmth, Competence and the Lessons from the Failure of Brand Corbyn

Feature

Social Sauce 45

New work

A col-ourful response to SNL

New client

BMB named Farrow & Ball’s lead creative partner

Feature

Out of the Lab, Into our Lives

Thinking

Creative Awards in Advertising

Feature

Social Sauce 44

Thinking

The Art of Persuasion

New work

On the Ground at IFA 2019

Event

BMB on Curiosity

Thinking

Bigger than the Plate

Feature

Social Sauce 43

Feature

44 Club Presents: Extinction Rebellion

Feature

Social Sauce 42

We love talking to humans in all kinds of ways. Calls are brilliant (although some of the younger humans find it weird that you’d speak to someone using your actual voice when you could just WhatsApp or slide into their DMs). Everyone loves an email, obvs, particularly our new business human (Sam).

General enquiries:
hello@bmbagency.com

Work with us:
matthew.bonny@bmbagency.com

Reception:
0207 632 0400

BMB London
The Crane Building 22
Lavington Street
London SE1 0NZ