Our first work for Free Now, a new brand platform ‘Feel Free Now’ that’s launching right across Europe.
The campaign is all about embracing everything your city has to offer and how this mobility super app can get you there in whatever way you want. Along with a plethora of OOH and social content, the work is spearheaded by the launch film below.
The new brand platform, 'Feel FREENOW,' is accompanied by a refreshed visual identity and suite of assets for use by local markets.
Qualitative research across nine markets highlighted the need to balance function with feeling - moving away from functional aggregator towards something bigger.
This campaign is a big moment for the brand as we look to launch our new creative platform across our markets, and we’re excited to see it come to life in such a creatively ambitious and distinctive way.
Grae Barnes, vice-president of brand and communications at Free Now
Feature (external)
Poetry, Piano And Puerility – Matt Lever’s Creative Inspirations
Making of
Bringing ‘Bravo Brian’ to life for La Famiglia Rana
The work
The Chat receives the highest number of nominations at Campaign Big Awards
Awards
The Chat picks up two wins at Cannes Lions
New work
Introducing the Tennisables for LTA
News
Partnering with University of the Arts London
Thinking
Reversing the recessionary mindset
New client
BMB appointed as lead creative partner by LTA
New client
BMB wins Bonne Maman advertising account
New work
Launching a Christmas charity single for FareShare
News
Revealing a new look
People
Mel Arrow promoted to CSO
Feature (external)
Why agencies need greater ‘bouncebackability’
Thinking (external)
Why the fringe bangs: What Soho can learn from Edinburgh
Thinking
High Five: Matt Lever
New client
FREE NOW appoints BMB as global strategic and creative lead
New client
Breast Cancer Now appoints BMB as creative agency
Thinking
What Brands Can Learn from People Who… Put Pineapple on Their Pizzas
Event
Human Series: Made to Persuade
Awards
‘Relax’ for Farrow & Ball awarded at D&AD 2021
New client
Rude Health appoints BMB as creative agency
Thinking
How to be Funny – A Practical Guide for Brands
New client
EcoHydra partners with BMB
New client
BMB support GB Snowsport with the journey to Beijing and beyond
New client
BMB appointed by DMC for global strategy brief
Event
Human Series: LOL-age is Power
New client
Gymbox picks BMB as creative agency
Thinking
Shared values and the cult of the team
New client
BMB appointed to lead rebrand for Wefarm
Feature
Production in the age of Covid-19
Feature
I Heard There Was a Secret Chord
Feature
24/7 at Somerset House
Feature
10 Must-Try Diet Tips for Adland in 2020
New client
BMB appointed as Patak’s UK creative agency
Thinking
Warmth, Competence and the Lessons from the Failure of Brand Corbyn
Feature
Social Sauce 45
New work
A col-ourful response to SNL
New client
BMB named Farrow & Ball’s lead creative partner
Feature
Out of the Lab, Into our Lives
Thinking
Creative Awards in Advertising
Feature
Social Sauce 44
Thinking
The Art of Persuasion
New work
On the Ground at IFA 2019
Event
BMB on Curiosity
Thinking
Bigger than the Plate
Feature
Social Sauce 43
Feature
44 Club Presents: Extinction Rebellion
Feature
Social Sauce 42
We love talking to humans in all kinds of ways. Calls are brilliant (although some of the younger humans find it weird that you’d speak to someone using your actual voice when you could just WhatsApp or slide into their DMs). Everyone loves an email, obvs, particularly our new business human (Matt).
