Feel FREENOW
Our first work for Free Now, a new brand platform ‘Feel Free Now’ that’s launching right across Europe.
The campaign is all about embracing everything your city has to offer and how this mobility super app can get you there in whatever way you want. Along with a plethora of OOH and social content, the work is spearheaded by the launch film below.
The campaign is all about embracing everything your city has to offer and how this mobility super app can get you there in whatever way you want. Along with a plethora of OOH and social content, the work is spearheaded by the launch film below.
Brand design / Film / OOH / Social
The new brand platform, 'Feel FREENOW,' is accompanied by a refreshed visual identity and suite of assets for use by local markets.
Qualitative research across nine markets highlighted the need to balance function with feeling - moving away from functional aggregator towards something bigger.
This campaign is a big moment for the brand as we look to launch our new creative platform across our markets, and we’re excited to see it come to life in such a creatively ambitious and distinctive way.
Grae Barnes, vice-president of brand and communications at Free Now