Dead Flat
To launch Farrow & Ball's new multi-surface paint finish, Dead Flat, we turned a simple product demo into a thing of beauty.
Creating the perfect tableau
We collaborated with acclaimed director and photographer Dan Tobin Smith. Over the course of several days, Dan and our team meticulously painted, assembled and positioned furniture and decorative objects to form disconnected shapes and objects. These then seemingly disjointed sections converge perfectly to create typography, forming the iconic F&B roundel, dramatising Dead Flat’s applicability to many different surfaces.
Forming the roundel
The work will run across film, print and social in key markets for Farrow & Ball - including the UK, France, Germany and the United States.
