Rude Health is an organic dairy-free food and drinks brand who believe the healthy choice should be a celebration. Not a sacrifice. Their aim is to leave the planet, their team and everyone who eats and drinks their food in ruder health.
Before now, Rude Health focused on events and festivals to connect with their consumers. When they came to us, they were looking to widen their reach, grow their brand and put Rude Health front and centre of the dairy- free mind. We needed to create an engaging, culturally relevant, multi-channel campaign.
Playfully riffing off the idea that taste and enjoyment must be sacrificed for health and sustainability, we launched the campaign’s first phase for out of home, print and social.
We designed our campaign to mimic activist placards but with a liberating twist that everyone can get behind – the only thing we’re campaigning for is better tasting dairy-free products!
With the next phase of the campaign in the pipeline, we’re well on the way to helping Rude Health save the world (...from not very nice almond milk). And finally, putting an end to that obsolete ultimatum of “healthy” vs. “tasty”!
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