With over 55,000 women a year and one man every day being diagnosed with breast cancer in the UK, there's no time to waste in opening up real talk about the disease.
Our fully integrated campaign follows one woman's experience navigating a world in which the things she really wants to say don't always seem possible.
Whether it's dealing with diagnosis, talking to loved ones about treatment or issues with sex and intimacy, Breast Cancer Now is here and ready to talk.
The campaign builds on a series of portraits launched earlier this year, drawing attention to the incredible individuals behind Breast Cancer Now. Each poster casts a light on a different member of the community, showing how people are affected by breast cancer, and the many ways the charity can help.
We want to remind anyone affected by breast cancer that you’re not alone – from our nurses to researchers, to fellow breast cancer patients, Breast Cancer Now is here for you.
Rachael Franklin, Director of Fundraising, Communications & Engagement
Impact
The early response to the film on social media has been incredibly moving. We're hopeful it will continue to deliver a large boost to awareness of the charity's work and support services. Check back soon for more.
Feature (external)
Poetry, Piano And Puerility – Matt Lever’s Creative Inspirations
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The work
The Chat receives the highest number of nominations at Campaign Big Awards
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The Chat picks up two wins at Cannes Lions
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Thinking
Reversing the recessionary mindset
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BMB appointed as lead creative partner by LTA
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BMB wins Bonne Maman advertising account
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People
Mel Arrow promoted to CSO
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Breast Cancer Now appoints BMB as creative agency
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BMB appointed to lead rebrand for Wefarm
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Production in the age of Covid-19
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BMB appointed as Patak’s UK creative agency
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A col-ourful response to SNL
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Feature
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Social Sauce 42
We love talking to humans in all kinds of ways. Calls are brilliant (although some of the younger humans find it weird that you’d speak to someone using your actual voice when you could just WhatsApp or slide into their DMs). Everyone loves an email, obvs, particularly our new business human (Matt).
