Bravo Brian
La Famiglia Rana is the number one fresh pasta brand in Italy, where over 60% of households enjoy it regularly. However, in the UK, brand awareness lags behind.
We built on the brand line; “Italy’s Best Kept Secret” to challenge a romantic perception many Brits have of Italians; that they make their own fresh pasta from scratch for every meal.
We built on the brand line; “Italy’s Best Kept Secret” to challenge a romantic perception many Brits have of Italians; that they make their own fresh pasta from scratch for every meal.
Brand platform / Film / OOH
Bringing it to life
The campaign was shot on location in Verona by Bafta-winning director, David Kerr and Oscar-nominated cinematographer, Seamus McGarvey.