A Jolly Safe Christmas
Innocent are notoriously excellent in social. Timely, reactive, always-on and a brilliant tone of voice… what’s more for an agency to add?
We were challenged with raising the peaks - making the moments that mattered most in the social calendar bigger, louder and more viral.
Conversation was our KPI, and Christmas was in our sights.
We were challenged with raising the peaks - making the moments that mattered most in the social calendar bigger, louder and more viral.
Conversation was our KPI, and Christmas was in our sights.
To mark the strangest Christmas in recent history, we created a faux children’s story book to answer the question on the lips of kids everywhere: how will Santa be able to visit despite lockdown restrictions?
Saviours of Christmas
The book was available to download from the innocent website and the kindle store, but we also turned it into a little film that ran on social. That's when things kicked off.
The campaign received over 2m views, increasing the brand’s social conversation by 456% and inadvertently kicking off a Twitter storm between Denise Welch and Jason Manford.
2m
Views of the film
456%
Spike in social conversation