A Jolly Safe Christmas


During the strangest Christmas in recent history, together with innocent drinks, we have created a unique children’s story book to answer the big question on the lips of people around the world: “Will Santa Claus Still Come To Town?”

This tongue-in-cheek short film depicts a slightly fretful St. Nick pondering how he will be able to deliver presents safely this year, given the events of 2020. Then it’s triumphantly revealed that innocent have saved Christmas with the creation of ‘The Santa Safety Suit’, designed with handy repellant features such as ’sprout-tech’ to keep rule-breaking festive revellers at bay.

innocent will be running the film on social channels including Youtube, Twitter and website from December 15th. As part of the campaign, the charming illustrated book will be given away and an ebook version will be available to download.