Gym Box
Not just another gym campaign
With live DJs and over 100 classes, in everything from aerial yoga to sword fighting, we knew Gymbox needed to cement the brands positioning of ‘the antidote to boring gyms.’ We needed to make Gymbox’s eclectic approach to classes famous and keep building the distinctly Gymbox tone of voice - inclusive, challenging and a little bit risqué.
Building a gym brand where anything goes. We created campaigns that proved Gymboxes are the space where you can be anything and do anything - the gym where anything goes, from ballet to boxing, powerlifting to pole dancing.
We followed up with a campaign dubbed ‘Made for London life,’ which juxtaposed key aspects of London life, from dating to clubbing to the slog of daily commutes, against the workouts the gym offers. Gymbox acts as the ultimate playground for those embracing the city’s vibrant chaos and the familiarity of a ‘burn the candle at both ends’ lifestyle.
Impact
By owning its edge and doubling down on eclecticism, Gymbox didn’t just stand out, they connected with their audience. The brand’s ‘anything goes’ energy began to feel more relevant than ever in a post-pandemic city craving self-expression and release. And in a market saturated with samey solutions, Gymbox stood for the antidote to boring gyms.
Get in touch
Want to have a chat about how we could work together? Matt's your man.
matthew.bonny@bmbagency.comIf you'd like to talk to someone about job applications or work experience, Sofi can be of service.
sofi.andersson@bmbagency.com