Dairygold
Reinvigorating an Irish icon.
Dairygold has been at the centre of family life in Ireland for over 30 years. But in that time, Ireland had moved on. The traditions and rituals had defined Ireland were being updated, remixed and made relevant for a new generation. We needed to show that Dairygold was made for modern Ireland.
Our platform "Joy that spreads" is a celebration of the unique and enduring trait that only Ireland has - the ability to create and spread joy. From the manic morning school run to the after, after parties, and at the centre of all these moments is a plate of toast and Dairygold. Featuring a ode to modern Ireland, written and performed by spoken word artist and burgeoning cultural star in Ireland, Daragh Flemming. The campaign shows that whilst life is ever evolving, the simple joy of freshly buttered toast remains constant.
Impact
The campaign is live now and we should have results soon.
Get in touch
Want to have a chat about how we could work together? Matt's your man.
matthew.bonny@bmbagency.comIf you'd like to talk to someone about job applications or work experience, Sofi can be of service.
sofi.andersson@bmbagency.com