Adidas

We told the story of Mo Salah not just as a footballer, but as Egypt’s living legend whose story has already entered cultural mythology. Set inside the Grand Egyptian Museum, our film follows Huda El-Mufti recounting Salah’s journey to a group of children as though he were an ancient icon etched into history. Through cinematic, sculptural imagery and dreamlike football moments, we explore how a boy from a small village became a symbol of belief, discipline and national pride. The campaign blends heritage with contemporary greatness, positioning Mo as both human and mythical, while the “You Got This” platform becomes a message of self belief passed from one generation to the next.