Social Sauce 45


Welcome to the 45th edition of the social sauce, where we’re giving you a final, pre-Christmas social roundup before we all log out of Twitter to focus on eating mince pies. Here’s what’s new – please sing it to the tune of the 12 days of Christmas.

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On the first day of Christmas, my true love gave to me, a streaming service that might not stay ad-free.

The NYT recently published an interesting piece on how Netflix is navigating the muddy waters brand endorsements in 2020. Is it in danger of losing its status as an ad-free streaming service?

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On the second day of Christmas, my true love gave to me, some incredible kids on an app-making spree.

School children have won a competition to have their speech-to-text app, which helps those who are hard of hearing to engage with lessons, developed by Amazon Web Services. It’s called Connect Hearo and we love it.

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On the third day of Christmas, my true love gave to me, real-time interpretation with no added fee.

After being made available on smart speakers earlier in the year, Google has brought its real-time interpreter and translation mode to mobile. Just say ‘Hey Google, be my German translator’ and watch the feature kick in.

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On the fourth day of Christmas, my true love gave to me, 20 big ideas we all need to see.

The world is accelerating and changing around us at a pace that’s hard to keep up with. To help ease the strain, LinkedIn has compiled a list of the 20 big ideas that’ll change the way you think about the world for the year ahead. Although not strictly social news, these might help you shake up your social strategy in 2020 – definitely worth a read.

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On the fifth day of Christmas, my true love gave to me, Pinterest spilling the visual trend tea.

Admit that this rhyme is a bit garbled, but the news is great. Pinterest has started a trend tracker – an online tool that shows the top searches among its digital pinboards to help track visual trends in real-time.

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That’s all for now – catch up with us in the New Year!