Interview: Sam Balderstone speaks about production in the age of Covid-19.
Sam Balderstone, Managing Director of BMB’s integrated production arm, CYLNDR featured in Campaign this week, sharing some of the ways we are bringing creative ideas to life in the age of Covid-19. The full article is available on Campaign.
“Considered, powerful creative, coupled with tech solutions and platforms, enables us to keep on making.
We’ve been working on a user-generated piece of Covid-19 comms for LinkedIn, which is about communicating work opportunities in the current environment. A campaign like this would normally take anything from two to six weeks to make, but the speed of response required for this was a matter of days, from creative brief to delivery of a fully mastered film that is broadcast ready.
Editing, grading and sound design were all completed remotely via our London server, which gives us access to all the tools we would normally have at our disposal. CYLNDR has always been set up to work remotely, but it’s never normally our need or choice to use it 100% of the time.”