Rowse Honey is Britain’s best-selling spread brand, outperforming household favourites including Nutella and Marmite. The brand’s biggest challenge comes in the form of Own Label honey, priced more competitively and favourably for the British Shopper.
We relaunched and reframed honey by showing this wonder product as it’s never been seen before. With the launch of Rowse’s own CSR programme - Hives for Lives - that invests in and supports honeybee research and beekeepers around the world. Our ad for Rowse achieved
the highest levels of ad engagement since the brand started advertising and the highest levels of propensity to purchase Rowse compared to previous ad campaigns. Some people would say that we created a fair bit of buzz. Not us though, we’re far too cool for that…