News and opinion

How to be Funny – A Practical Guide for Brands

Following our event on humour last year, we take a deeper dive and share some of our findings


EcoHydra partners with BMB

EcoHydra appoints BMB for first consumer campaign

By Sam Jones

BMB supporting GB Snowsport with the journey to Beijing and beyond

GB Snowsport has picked BMB to support with creative and strategy.

By Sam Jones

BMB appointed by DMC for global strategy brief

DMC Group, the needlecraft business whose origins stretch back to 1746, has appointed BMB to a global strategy brief.

By Sam Jones

Online Event: LOL-age is Power

An online panel discussion on the role of humour in advertising, and whether our serious times call for serious brands.

By Sam Jones

Gymbox picks BMB as creative agency

BMB has been appointed as lead creative agency for Gymbox, following a competitive pitch.

By Sam Jones

Feature: Shared values and the cult of the team

Jason Cobbold, CEO, BMB, looks at the leadership lessons from Jacinda Ardern, New Zealand’s Prime Minister.

By Sam Jones

BMB appointed to lead rebrand for Wefarm

We've been appointed to help WeFarm update their brand and reflect its mission to facilitate the success of the small-scale farming community.

By Sam Jones

Interview: Sam Balderstone speaks about production in the age of Covid-19.

Managing Director of BMB's Integrated Production arm, Sam Balderstone, featured in Campaign this week, sharing some of the ways we are bringing creative ideas to life in the age of Covid-19.

By Sam Jones

I Heard There Was a Secret Chord

A closer look at 'I Heard There Was a Secret Chord' by Daily Tous Les Jours at Somerset House's recent exhibition 24/7, on display until February 23rd.

By Amy Bowker

24/7 at Somerset House

The world works too hard, spends too much time on their phones, and doesn’t get enough sleep. We’re a bunch of anxious insomniacs that don’t know when to STFU. We explored 24/7 at Somerset house, an exhibition that held up a mirror to these ideas. Read more from Creative Zoe Dawson.

By Zoe Dawson

10 Must-Try Diet Tips for Adland in 2020

January has become the national month of ‘not’, a time for pasty abstinence and some punitive self-correction. Our founding partner, David Bain, suggests how Adland should follow suit.

By David Bain

Warmth, Competence and the Lessons from the Failure of Brand Corbyn

Our founding partner, David Bain, reflects on the lessons to be learned from the failure of Brand Corbyn.

By David Bain

BMB appointed as Patak’s UK creative agency

We've been appointed as Patak's UK creative agency, and couldn't be more excited to help take the brand into its next stage of growth.

By Sam Jones

Social Sauce 45

A festive look at the last few weeks in social, gearing up to a well-deserved twitter break before 2020. We'll see you all then!

By Amy Bowker

A col-ourful response to SNL

A look one of our favourite reactive moments from this year: when SNL mocked Farrow & Ball paint, we responded with a full-page ad in the New York Times.

By Sam Jones

BMB named Farrow & Ball’s lead creative partner

We're incredibly happy to be joining Farrow & Ball to realise their ambition this year. In fact, our happiness is very close to Colour No. 9914, Sherbert Lemon.

By Sam Jones

Out of the Lab, Into our Lives

In the latest meeting event hosted at BMB, we explored how Neuroscience and Marketing intersect in our latest work with Neuro-Bio.

By Amy Bowker

Creative Awards in Advertising

BMB's Chief Creative Officer Matt Lever on the (necessary) nonsense of Creative Awards.

By Matt Lever

Social Sauce 44

We've been away a while, but in the 44th edition of the Social Sauce, Facebook springs a leak and WhatsApp gets self-destructive.


The Art of Persuasion

For this BMB school trip, we headed to an exhibition at the National Army Museum, exploring the life and legacy of the designer Abram Games and his work during the Second World War.

By Amy Bowker

On the Ground at IFA 2019

Our resident experts on all things social headed to Berlin to support Samsung at IFA 2019 this year. Here's how they fared.

By Lily Gray

BMB on Curiosity

In the latest meeting of the Brain's Trust, we explored the science and significance of human curiosity and what it might mean for business.

By Amy Bowker

Bigger than the Plate

We went along to the V&A's latest exhibition to learn about food and the complex role it plays in building a more sustainable future.


Social Sauce 43

In the 43rd edition of the Social Sauce, cheerios hack Alexa, and Miller Lite tap into Twitch.


44 Club Presents: Extinction Rebellion

We went to the IPA to hear what Extinction Rebellion had to say about how the advertising industry could take part in their socio-political movement.


Social Sauce 42

In the 42nd edition of the Social Sauce, YouTube announces popular new keywords and Snapchat snaps back.