In It Together
We were challenged to find a way to highlight all of the diverse, creative people making their way in the working world. As an agency obsessed with humans, we began by gathering great stories from real Linkedin members, before highlighting some of the platform’s most inspiring members and what they’ve achieved so far. ‘In It Together’ was a global campaign that celebrated all of the things LinkedIn members were ‘In It’ for.
Since launching in the US in January 2018, 100s of members have been highlighted across the world. Within two weeks of that launch, social mentions of LinkedIn were up 178% and the ad had received 1.4m views on YouTube.