In It Together


LinkedIn had a perceptional problem – despite the brilliance of the platform, some young people regarded it as pale, male and stale. That couldn’t be further than the truth; LinkedIn is full of creative humans making their way in the working world.

Our challenge was to find a way to highlight that. As an agency obsessed with humans, we began by gathering great stories from real Linkedin members, before highlighting some of the platform’s most inspiring members and what they’ve achieved so far. ‘In It Together’ was a global campaign that celebrated all of the things LinkedIn members were ‘In It’ for.

Since launching in the US in January 2018, 100s of members have been highlighted across the world. Within two weeks of that launch, social mentions of LinkedIn were up 178% and the ad had received 1.4m views on YouTube.