On the Ground at IFA 2019

The Internationale Funkaustellung (also known as IFA), is Europe’s biggest tech show – the equivalent of CES in Vegas. Our Creative Content Director, Bianca and I (Lily – Paid Social Manager) flew out with a crew of five for nine days to help Samsung create, post and report on all things Visual Display (TVs). Two producers, a photographer, videographer and an editor joined us for the trip.

When we arrived, Samsung had a 6,000 square meter-sized stand – the biggest at IFA (for context, that’s the size of the White House). As you can imagine, there was a lot of running around and it’s fair to say that we kept our step count up.

We posted a total of 91 times across all social channels (FB, TW, IG &YT), and 50 of these posts were created and edited on the ground. We live-tweeted from their press conference and created interactive daily stories which allowed Samsung’s audience to vote to help create a new product. For a few years now, Samsung has had a range of coloured TVs in their Serif and Frame ranges, but while we were at IFA, they announced they would release two new colours. The colours were chosen by the consumer, who voted at IFA or using the Samsung TV Instagram channels.

On top of this, we created daily reports to keep track of our social stats as well as a final summary report comparing Samsung’s 2019 results to 2018.

After 9 exhausting but extremely rewarding days we were all certainly ready to come home – and spend a little time away from the telly.