BMB named Farrow & Ball’s lead creative partner
We’re delighted to announce that we’ve won Farrow & Ball to become the paint and paper company’s new creative agency of record. Farrow & Ball has appointed us as its new creative agency partner, after a competitive pitch.
In the coming months, we’ll work on the brands integrated business across a range of projects, including the overall brand messaging, the products, the Colour Consultancy service and the brand’s always on social.
The partnership between our agency and the much-loved paint and paper brand will start immediately, with the first work planned to break in January. The campaign will kick off in the UK and roll out across Europe and North America. The Dorset-based company has been working on its positioning over the last six months, and BMB’s output will reflect this new thinking and strategy.
Anthony Davey, CEO at Farrow & Ball commented, “We’re really excited to be working with BMB. They showed a deeper understanding of the human emotion behind a seemingly simple thing, like the choice of colour to paint your walls. We think they will be a great partner as we begin a new chapter for the brand”.
Jason Cobbold, CEO at BMB said: “For any creative agency, there can be few more interesting brands to partner with than Farrow & Ball. We’re incredibly happy to be joining the team and realising their new ambition. In fact, our happiness is very close to Colour No. 9914, Sherbert Lemon.”