Ask our Athletes


Meet Confidence. Nike Store Athlete and international runner. When he’s not on the track, he’s sharing years of expertise with customers at NikeTown London.

This is the first of a series of films BMB have created for Nike, that celebrate the expertise, lives and passions of the people who work inside Nike’s UK stores.

Each of the seven films will feature a different Nike Store Athlete, with the work set to run throughout the year across social, in store screens, and the Nike app.

The campaign is now being rolled out across Europe, with the latest work launching in Berlin.